The new lightweight bottle for the Selezione wines

The new bottles for the Selezione Elena Walch line starting with vintage 2024, in the Borgognotta format, will be reduced to just 395 grams, representing a 21% decrease from the initial weight of 500 grams. This innovation helps reduce CO2 emissions marks an important milestone in the path toward a more sustainable future. The pursuit of an increasingly lighter bottle stems from a thorough CO2 emissions analysis conducted in 2022 by the Ökoinstitut Alto Adige. The CO2 balance for the year 2021 revealed that a significant portion of emissions comes from the production and transport of the bottles. This insight led the company to search for concrete solutions to reduce its environmental impact, resulting in the introduction of lighter bottles, perfect for the Selezione wines.

"We have chosen this new bottle, weighing only 395 grams. It’s a concrete step that demonstrates our ongoing commitment to reducing our CO2 footprint, fully respecting the environment," say Julia and Karoline Walch. The move to a lighter bottle is just the latest in a series of actions Elena Walch has taken over the years. The adoption of sustainable practices has been a long-standing commitment, including energy efficiency in the wine cellar, the use of renewable energy, and responsible management of water and land resources.

In addition to the new bottle introduction, Elena Walch is also pleased to announce the redesign of the Selezione line’s labels. The new labels, with a modern and elegant design, maintain the iconic elements that have made them famous, such as the golden mountains and golden band, but are enhanced with tactile embossing that makes the sensory experience unique. With this redesign, the Selezione wines acquire an even more distinctive presence while maintaining their recognizable identity, ensuring they continue to enjoy the success they deserve. "We wanted to preserve the elements that make the labels of our Selezione line unique and distinctive, such as the mountains and the golden band, but reinterpret them in a more contemporary version. The golden mountains and the vineyards below will be embossed, creating a refined yet clearly perceptible tactile effect. With this redesign, we aim to give our products an even more distinctive presence, confident that they will continue to achieve the success they deserve," says Julia Walch.